A craft beer company and an ad agency brewed up a brilliant idea to save marine life if six-pack rings end up in the ocean.
80% of the plastic humans throw away end up in our oceans. The sad reality is made worse when one learns that, as a result, billions of pounds of plastic are now swirling in convergences in the seas. In fact, 40% of earth’s total ocean mass is now covered by plastic.
According to Greenpeace, approximately 70% of Seabirds and 80% of Sea Turtles are now ingesting plastic. As a result,1,000,000 birds and 100,000 marine mammals and sea turtles are dying each year.
One of the major contributors to this epidemic are the seemingly harmless six-pack rings found around cans of soda and beer. Because the rings have little value, consumers nonchalantly throw them into the trash without any regard for marine life. Now, 99% of seabirds are expected to have plastic in their guts by the year 2050. This is unacceptable, and a Florida-based brewery agrees.
In partnership with We Believers ad agency, the Saltwater Brewery in Delray conjured the brilliant idea to create edible six-pack rings that feed, rather than kill, marine life to offset the damage being done by plastic pollution.
The rings are created from beer by-products during the brewing process, such as barley and wheat, and are completely safe for humans and fish to eat. In addition, the invention is 100% biodegradable and compostable.
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