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Dunkin’ Donuts Is Cutting 50% Of Its Donut Menu

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One of our favorite coffee chains is seriously scaling back its donut selection and we are heartbroken.

The company toyed with the idea of changing their name from Dunkin’ Donuts to just Dunkin’ back in August, so it’s not surprising to hear that their new change affects their donuts selection.

“We’ve shrunk the amount of doughnut variety, and we’re seeing a lift in those markets instantly,” Dunkin’ Donuts’ U.S. and Canada brand president David Hoffmann told Nations’s Restaurant News.

Dunkin Donuts

The decision to reduce the menu size from 30 flavors to 18 was made for the company to streamline its offerings.

There is no word about which donuts we will no longer be seeing on the selection shelves.

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The cutbacks are currently only taking place at 1,000 test locations nationwide.

“The test locations will offer a minimum of 18 core donuts with the opportunity to expand based on consumer feedback and regional preferences,” the spokesperson said. “We believe this approach will provide a more consistent experience from store to store, and in some cases, will actually increase both the variety and quantity of donuts available to our guests. We will assess the results of the test before making any determination about a possible national rollout.”

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