Here is their rather odd intro to their campaign for your reading pleasure :
Have you ever wanted to lick your cat? Now you can. Without the furballs.
Cats groom each other as a form of social bonding. There’s also evidence to suggest that cats view and treat their human captors as large cats. As a human, you’re left out of the intimate licking ritual. At best, you have a one-sided licking relationship with your cat.
We have designed LICKI brush to bring you and your cat closer. By using LICKI with your cat on a regular basis, you’ll develop a more intimate and bonded relationship, much like a mama cat bonds with her young.
LICKI is a high-quality, soft silicone brush, designed to feel pleasurable to your cat’s sensitive skin. Gently grasp LICKI’s bite portion with your teeth, slowly approach your cat when she is sleeping or in an otherwise pleasant mood, and ease into the soothing and mutually beneficial licking behavior of cats. Don’t be surprised if your cat licks you back.
If you truly love this idea…you can always back the Licki Brush campaign here.
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