This past Wednesday, dating company Loveflutter brought a new version of matchmaking to New York City: paper bag speed dating.
Loveflutter, the dating app that focuses on personality over looks, implemented its vision by providing each dater with a paper bag to mask his or her face and a decorating kit to express personality. Using New York Hall of Science as the venue, the founders David Standen and Daigo Smith succeeded in providing a fun and experimental atmosphere.
But, as you might expect, the veiled participants ended the night with a number of unpredicted matches. With nearly 60 daters signed up for the event, male participant Ignacyo Matynia concluded that he “left with more guys’ numbers than girls’.”
Loveflutter’s event, #SayNoToShallow Social Experiment, received tremendous success in the UK, leading the company to test it out in New York City. Unfortunately for the male speed daters: Where the headlines go, the reporters are sure to show — even if it means staging as a participant, themselves.
Female vloggers, bloggers and news correspondents flooded to the event, documenting their decorating process, dates and debagging reveals. A singles-mingle was planned to follow the speed dating, but it seemed once the journalists completed their assignments, the only hopefuls left were disappointed men.
This isn’t to say people in the media aren’t entitled to attend such gatherings, or that every woman there was gathering work intel. Some of the women were, no doubt, there with good intentions, but 100 percent sincerity is what the creators of Loveflutter were seeking.
Fortunately, Smith promised this is just the first of many LoveFlutter events planned to take place in the US. As more of these events occur, and the media craze dims down, we’re sure the real first date butterflies will start fluttering.