Target is apologizing to those customers that have been offended after shoppers began going off on the retail giant for offering “Baby Daddy” greeting cards ahead of Father’s Day.
One Twitter user calling them “an insult to black fathers and a slap in the face to the African-American community as a whole.”
Target has responded by saying that they want their shoppers to feel welcome and respected while shopping at their stores and have been working with vendors to have the card removed from their card selection in all stores.
The “Baby Daddy” cards gained attention back in May, when a shopper named Takeisha Saunders shared an image of the card to Facebook, claiming it was the only card offered featuring a black couple. The card was seen in Rockwall, Texas.
“You CANNOT be serious Target!!!! Really!!!?!!!!? This was the only Father’s Day card that featured a black couple!!!!!!” wrote Saunders.
The inside of the card did have the words ‘Husband’ and ‘Father’, however the term ‘Baby Daddy’ plastered on the front isn’t a comforting one considering the stigma behind the term.
‘Baby Daddy’ is typically tied to the verbiage ‘deadbeat’ or ‘absent parent’.
The card is produced by the ‘American Greetings Corporation’ and is not exclusive to Target.