Challenge Accepted: Why Women Are Posting Black-And-White Selfies On Instagram

The social media trend is meant to promote female empowerment. For the #ChallengeAccepted trend, a person nominates their friends to share a black-and-white photo on Instagram, often with the caption “Challenge accepted.”

As of Tuesday evening, there have been more than 5 million posts with the hashtag #ChallengeAccepted. Many of the posts have also included encouraging messages to other women along with the hashtag #Womensupportingwomen.

 

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Thank you to all the brilliant and beautiful women in my life who sent the most uplifting messages today. Truth be told, I don’t really understand this #challengeaccepted thing…but who doesn’t love good reason to support women! Soooo…. challenge accepted! ⠀ ⠀ And while I have you here, maybe the best way we can support other women is to REGISTER TO VOTE for the issues that affect women. Encourage all your friends, girlfriends, sisters, moms, daughters to do the same. The election is right around the corner, and we need to look out for each other AND love each other! 👩🏽‍🤝‍👩🏻👩🏻‍🤝‍👩🏼👭🏽👩🏿‍🤝‍👩🏼❤️

A post shared by Jennifer Aniston (@jenniferaniston) on Jul 27, 2020 at 7:20pm PDT

In 2016, the hashtag #ChallengeAccepted trend popped up on social media alongside black-and-white selfies to spread cancer awareness. An Instagram representative told the New York Times that the earliest post the company could find from this latest round of “Challenge Accepted” photos was posted on July 17 by Brazilian journalist Ana Paula Padrao.