Challenge Accepted: Why Women Are Posting Black-And-White Selfies On Instagram

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There has been over 5.6-million posts on Instagram with the hashtag #ChallengeAccepted. And this is why.

The social media trend is meant to promote female empowerment. For the #ChallengeAccepted trend, a person nominates their friends to share a black-and-white photo on Instagram, often with the caption “Challenge accepted.”


As of Tuesday evening, there have been more than 5 million posts with the hashtag #ChallengeAccepted. Many of the posts have also included encouraging messages to other women along with the hashtag #Womensupportingwomen.

In 2016, the hashtag #ChallengeAccepted trend popped up on social media alongside black-and-white selfies to spread cancer awareness. An Instagram representative told the New York Times that the earliest post the company could find from this latest round of “Challenge Accepted” photos was posted on July 17 by Brazilian journalist Ana Paula Padrao.



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#challengeaccepted thanks for the Nom @jaxhughes1903 #WomenSupportingWomen 💪🏼

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#challengeaccepted @danieestefany 💕

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