Pokemon Go took over the world with its revolutionary mobile augmented reality platform, and virtual reality has become a part of the mainstream media sphere. But did you know that 360-degree photography could become the new standard medium for image sharing and viewing?
This form of technology stitches together multiple images to create a fully immersive composite photo. From social media ads to real estate staging, this innovative platform is changing the way we interact with visual assets.
Read on to learn more about how VR and 360-degree photography could transform the world of American e-commerce and media.
Content Creation and Online Media
From carousel posts to video avatars, there are a variety of different ways to share content online. VR is the next step for social media and online communities, and it’s helping to connect people like never before.
Using 360-degree photography apps with your mobile phone, you can share the view that’s right in front of you wherever you are. That trip to the Grand Canyon can be brought home in your pocket for the whole family to see, and they’ll feel like they were standing right where you were.
Additionally, advertisers are relying on 360-degree ads and content campaigns to attract new users and retain younger consumers. Gen Z buyers expect a detailed and immersive experience from every retailer, so brands are using this visual technique to stay ahead of the curve.
VR Photography and Ecommerce
Whether you’re trying to test out a new vehicle on the virtual car lot or you want to try on a dress without leaving home, VR and 360-degree photography are making this process easier than ever.
Video is quickly becoming the internet’s most popular form of visual media, but 360-degree photography is the ideal mix of still simplicity and immersive content.
Using a mobile device, proprietary app, and/or a VR headset, shoppers can interact with the product on a granular level, while browsing through different units as quickly as traditional photo grids.
Shopping online is growing into a mainstay of American culture, and consumers are looking for engaging and efficient ways to streamline the process.
We’re likely to see this form of photography in every type of online retailer, from food to clothing to furniture and more.
Distance Learning Resources
Even after the pandemic comes to an end, virtual learning solutions are predicted to stick around in the educational sphere. From professional development to early childhood education, virtual reality photography is helping to revamp the online classroom environment.
Rather than relying on two-dimensional online whiteboards and chatrooms, 360-degree image projections and virtual environments are completely immersive. This can make standard activities and exercises more enticing, which is proven to improve a student’s ability to retain critical information.
Improving focus, engagement, and duration length is beneficial for consumers and businesses who are working and interacting online.
For companies who want visitors to spend more time on their page, this photography method is a proven way to convince users to stick around. Consumers who want to spend less time and effort on shopping and conducting research online can use the same technique to speed up each session.
No matter how you use VR, it’s quickly becoming a standard in the online sphere. These are just a few ways to use 360-degree photography to make your day-to-day life easier and more seamless instantly.
About The Author:
Aqib Ijaz is a digital marketing guru at Eyes on Solution. He is adept in IT as well. He loves to write on different topics. In his free time, he likes to travel and explore different parts of the world. You can read more of his blogs at eyesonsolution.