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While the easiest way to entertain children nowadays is through Ipads, YouTube and TV, children are getting addicted to watching movies that do not educate them nearly as good as reading a well-written book. This is an important time for parents to realize that children need more reading to improve their literacy, word intelligence and to let their imaginations go wild and free.
The biggest fast-food chain in New Zealand, Mcdonald’s has recognized this addictive problem amongst their youth and has started to replace their Happy Meal toys with something of more value; a book of the different imaginative and entertaining novels of Roald Dahl, a very well-known children’s book author popular for captivating and honing kids’ imagination with his creative storytelling.
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“The Happy Meal Readers programme is all about helping parents to get their children to enjoy reading,” said Jo Mitchell, McDonald’s marketing director New Zealand.
“The Roald Dahl characters are ones that many parents will have enjoyed growing up, and it’s great to play a part in introducing them to a new generation.”
This new program is a great way to combat the declining literacy rates all over the country, especially among the teens that grew up in front of the TV screen.
Although some arguments have arisen that it should be the parents’ responsibility, and not the giant fast food corporations to have their children read more. Books have always been available at local libraries, so there is no need to expand your kids’ waistline just in order to try and expand their minds.
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The books available are classic titles such as Matilda, Charlie and The Chocolate Factory, The BFG and Fantastic Mr. Fox, which all come with stickers and other interactive activities.
Not only do the kids expand their imagination and learn from these giveaways, but these improve the environment as well. Gone are the days where the Happy Meal comes with a useless toy that would be forgotten after the first five minutes of playing with it and, more often than not, end up in a landfill.
Do you think this is a brilliant idea that fast-food now comes with something more educational?
What are your thoughts? Please comment below and share this news!
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