SmallBizClub
Owning an online business has its risks, including cart abandonment, which is often caused by several reasons. The fact is, the documented average rate of cart abandonment in the US alone is 69.57%. And this can take a significant toll on your eCommerce business.
A large portion of the Shopping Cart Abandonment rate falls as a natural consequence of a user’s experience. It is often the result of price comparison from various sites, exploring gift options, and saving items for later purchase.
On the part of your business, there are also several reasons why online shoppers abandon their items. It includes the extra costs of tax and shipping fees, complicated checkout processes, and sluggish loading times.
Why Should You Worry About Cart Abandonment?
Online shoppers leaving items behind means that they are starting their purchase journeys but do not complete the whole process. These items are potential revenue which could have been obtained if the transaction went through.
So, cart abandonment impedes your business goals and prevents your online shop from maximizing its profits. Understanding why your potential customers are abandoning their carts is one significant factor that will help in your drive towards the right solution.
Reducing incomplete purchases will help your business attain better value, drive customer satisfaction, and achieve a level of reliability online. But if your website is having a hard time luring your customers back, there are proven abandoned cart recovery strategies.
Employing these proven techniques will keep your customers glued to your offerings and provide them with better reasons to complete the deal.
Fending Off Cart Abandonment the Quick and Easy Way
Although cart abandonment is a common scenario in the eCommerce world, there are several ways to lessen such instances. It is one critical problem most online stores face and an issue that needs to be addressed with proven abandoned cart recovery techniques. Giving your customers reasons to complete their purchases is a simple idea but hard to achieve, given that you are not physically there to persuade them.
Overcoming Shopping Cart Abandonment takes time, and a clear way of determining where the problem lies is always a need. Recognizing the issues, whether it comes from a complicated checking out process or user behavior, will help you make a sound decision.
Some of the best strategies to include in your shopping cart recovery plans include:
- Establishing trust by making your payment platform fast and convenient.
- Providing a transaction completion indicator on your website’s checkout pages.
- Include a thumbnail image of the product throughout the customer’s purchasing process.
- Provide a convenient and effortless navigation process from the cart to the store.
- Offer several payment options for purchase completion.
- Provide your customers with a strong call-to-action during the checkout process.
There are several other strategies for reducing cart abandonment for your online business. But getting an accurate report on customer behavior and creating a highly customized checkout experience is always essential.
Recapturing Your Customer’s Interest
The right solutions will help you recapture customer interests throughout their buying journeys. And sometimes, the only denominator that makes a remarkable difference is the right eCommerce platform that provides you with all the functions to keep your business thriving.
Whether you want to attract new customers or keep your loyal patrons, a single platform that provides you with a comprehensive line-up of tools and functions always counts. It reduces your overheads and helps you achieve the right results for your online business.
