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Winners Of The Miss Correct Posture Contest

Source: http://tautavel.t.a.pic.centerblog.net/

Miss Correct Posture, Lois Conway, flanked by Marianna Caba (left), and Ruth Swenson at the pageant held in Chicago during a chiropractors’ convention in 1956.  The winners were judged by their beauty, x-rays, and their standing posture.  These contests were common at the time as chiropractors were still unlicensed at the time and this was their way of promoting the profession with the message that good posture leads to good health, and chiropractors were exactly what you needed to get you there.  Although the pageants were very popular in the 50s and 60s, it began to lose steam as the chiropractors began getting licensed, and this publicity was no longer needed.