It’s not difficult to convince someone to take home a lovable and fuzzy pet. With those eyes that give you an adorable stare, and the furry coziness you feel when they cuddle up against you – put when the initial cuteness starts fading away, pet owners start to discover that having a pet needs a lot of hard work and dedication to take care of them, train them and love them.
Older pets that are above 7 years old have a more difficult time finding a home to welcome them, with a 25% adoption rate. Because of this low adoption probability, an organization came up with a catchy and saleable marketing strategy to let people know what these mature pets have to offer, and why it could possibly be better to adopt them, instead of buying!
Source: https://gstatic.com
The Animal Protective Association (APA) located in St. Louis, Missouri started the genius PR campaign called the “Grown-Ass Adult” to promote all benefits new pet owners can get from adopting an adult. They came out with a series of print ads with different pets that are looking for a home, accompanied with catchy hashtags like #grownassadult and #adoptadult. The APA made a good point by saying that, while puppies are all cute and fun, “grown-ass” adult pets already know not to pee on your carpet, or eat your shoes.
Check out these hilarious posters of these cute grown-ass pets and you’ll surely be convinced to adopt at least one of them.
Source: Animal Protective Association of Missouri (APA)
Source: Animal Protective Association of Missouri (APA)
Source: Animal Protective Association of Missouri (APA)
Source: Animal Protective Association of Missouri (APA)
“The Animal Protective Association of Missouri is a non-profit organization dedicated to bringing people and pets together, advancing humane education and creating programs beneficial to the human/animal bond.”
Each pet that they’re putting up for adoption at the APA is spayed/neutered, microchipped and fully vaccinated.
They also come with 14-day wellness coverage, a leash/collar and a starter bag of Purina premium dog food.
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