This Is Why Oranges Come In Red Mesh Bags

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via: taste of home

Selling products is all about strategy and appeal, especially when it comes to the marketing strategies of selling oranges!

One would think that the red mesh bags that oranges come in are simply used because they are an inexpensive way to package and sell oranges, but that’s not the case.

The red mesh bags that they are packaged in are chosen for a specific reason. According to Reader’s Digest, grocery stores choose red bags because they create an optical illusion and oranges that have been packaged this way are said to look more colorful. And the contrast of these colors is supposed to appeal to buyers.

The color orange really pops more when it is packaged this way. When the buyer is searching for the best oranges, they are always going to prioritize freshness and by placing the oranges in the red mesh bags, grocers ensure that their oranges are always able to look their best. The brighter the hue, the more likely the buyer is to make a purchase.

This red bag trick is also used to package various fruits in a manner that is appealing to the customer. You have probably noticed that grapefruits and tangerines are also sold in red mesh bags. Even lemons that you purchase are strategically sold. The lemons are placed in bags that are yellow or green so that they look more yellow when you are in the process of browsing the aisles.

You learn something new every day!