Tip: Watch the video on your phone to get the full effect.
Break-ups can be hard, and even harder when they are done via text message. We are in a new age now, people used to break off relationships in person, or over the phone during a real, live conversation. But now, it is much easier to simply text that not-so-special someone and give them he boot.
The music video above, released by Canadian producer Harrison for the song “How Can It Be,” gives a play-by-play of fictional text message breakup from the perspective of the dumper, a woman named Katy. Her boyfriend Matt has no idea that by the end of the conversation, his contact info will swiftly be changed to “My Ex.”