Walmart’s new wine line should pair well with yoga pants…just saying.
Walmart has decided to tap into the $62 billion wine market with their own brand of wines.
Walmart announced the expansion of its Winemakers Selection brand, which has been available in 1,100 select locations for the last month. Sourced from California, France and Italy, the vino retails for around $11 a bottle, and the line will feature ten “distinctive labels,”.
Nichole Simpson, Walmart’s senior wine buyer, explained that the Winemakers Selection products will “drink like a $30 to $40 bottle of wine, yet only cost $11 per bottle.
“We have made sure [the labels are] easy to read and ‘clean’ for the customer because they don’t have a lot of time,” Simpson said. She further divulged that she spent several months ahead of the release “getting to know” the producers of each Winemakers Selection variety, to create greater familiarity and give consumers “a story behind every bottle,” the outlet claims.
“We have made sure the labels are easy to read and ‘clean’ for the customer because they don’t have a lot of time,” Simpson said.