Why Hire An SEO Expert In Singapore

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Search Engine Optimisation is the process of optimizing a web page to rank on top of organic search results. There are two types of search:

1) Personal Search – you type in what you’re searching for, and Google gives you an answer, such as “WHO IS THE PM OF SINGAPORE?”

2) Organised Search – Through a system like a blog directory or a keyword search company, e.g. typing in “Luxury SEO” will bring up a list of companies with that keyword in their description or title. This article is going to focus on the former.

Each word in your web address (URL) gives people clues about your website before they land on the page. This is important because it gives them an indication of what to expect on the other side. If you have a social networking site, for example, your site address should be fairly general so that people can find your brand easily under different keyword combinations.

A good SEO strategy aims at making your website rank higher by playing around with keywords and being relevant all across via content within the website or outside links. It should be noted that Singapore SEO is not exactly about stuffing as many keywords into tags/content as possible in order to rank high – this will work temporarily, but Google’s algorithm changes regularly to weed out these sorts of sites from its index.

So who are you trying to reach? Who are you targeting? This is why it is so important to have a well-defined target market that you are trying to reach. If your website caters to every Tom, Dick, and Harry, then it’s difficult for you to focus on any one group of people because you’re talking very generally about different things.

One way marketers try and appeal to specific groups of customers online is by grouping them into personas that attempt to create a sense of identity with their product or service. An example would be the idea of a “millennial”, which could describe someone from roughly 18 – 34 years old who has certain common traits such as being tech-savvy, comfortable in sharing information online and using social media regularly, etc. These distinctions make it easier for marketers to direct their content and products to someone more likely to be interested.

This is a better way of going about SEO rather than just cramming as many keywords as possible. For example, if your target customer generally travels for leisure and you have a travel blog, it’s more sensible to use keywords such as “travel agency” or “leisure activities in sunny Singapore” rather than just general words like “SEO” or “travel”. These help with the relevance of your content, and Google picks up on that!

When you’re starting out and trying to reach a wider audience, it’s good to consider using meta tags that include popular keywords or phrases that describe your service or product well. By including these in your meta description, search engines will display your website when someone searches for those terms directly. In other words, if someone types “SEO” into Google, you want your company website to show up somewhere on the first page of results because people are much more likely to click through if they see your site come up after having searched for a general term like this.