Source: https:\/\/regardjewelry.com\/<\/p><\/div>\n
The home of diamonds for over a century and the biggest diamond company in the world that pretty much invented the concept of diamond engagements rings isn\u2019t too happy with the millennials\u2019 lack of interest in their dazzling rocks. Not only is the younger generation opting to marry later, if ever at all, but they are also not interested in buying luxury goods. Instead of blowing a ton of money on authentic diamonds, they are purchasing less expensive substitutes such as white sapphires, rubies, and emeralds. Millennials also buy less but rent more now that they have the option to rent expensive jewelry for only a fraction of its retail price. These younger clients can be glamorous for special occasions without burning a hole in their pocket by borrowing designer jewelry from popular online rental sites like Red Carpet Rocks, Rent the Runway, Haute Vault, and Switch.<\/h6>\n","protected":false},"excerpt":{"rendered":"
Many of the brands that shaped our childhood are in danger of disappearing as they struggle to appeal to millennial consumers with tastes different from older generations, particularly baby boomers. Today, with millennials being the largest generation of buyers, companies need to identify what goes into the younger group\u2019s purchasing decisions to avoid that terminal decline that leads to brand extinction. Millennials value authenticity, transparency, convenience, and choices. They tend to be more health-conscious, choosing breakfast sandwiches over processed cereals and sparkling water over carbonated soft drinks. They are also more interested in buying experiences instead of buying things, and <\/p>\n","protected":false},"author":1,"featured_media":61992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","footnotes":""},"categories":[29],"tags":[544,20532,20529,20531,483,20530],"yst_prominent_words":[10987,10774,20519,13453,9186,14212,20520,20525,20324,20524,20516,20526,20523,20517,15292,8811,20527,20518,20521,20522],"_links":{"self":[{"href":"https:\/\/awesomejelly.com\/wp-json\/wp\/v2\/posts\/62026"}],"collection":[{"href":"https:\/\/awesomejelly.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/awesomejelly.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/awesomejelly.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/awesomejelly.com\/wp-json\/wp\/v2\/comments?post=62026"}],"version-history":[{"count":0,"href":"https:\/\/awesomejelly.com\/wp-json\/wp\/v2\/posts\/62026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/awesomejelly.com\/wp-json\/wp\/v2\/media\/61992"}],"wp:attachment":[{"href":"https:\/\/awesomejelly.com\/wp-json\/wp\/v2\/media?parent=62026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/awesomejelly.com\/wp-json\/wp\/v2\/categories?post=62026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/awesomejelly.com\/wp-json\/wp\/v2\/tags?post=62026"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/awesomejelly.com\/wp-json\/wp\/v2\/yst_prominent_words?post=62026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}