Why Are Stanley Cups and Coffee Mugs So Popular?

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Via: eBay

Stanley’s 40-ounce Quencher cup went insanely viral on social media in 2023 thanks to a video taken of a women’s car after it burned to a crisp. In the video, the woman’s Stanley cup was still intact and the ice inside of the mug was still frozen. Stanley responded to the video on social media and reached out directly to the owner of the burned car. Stanley not only replaced her Stanley cup, they replaced her car too.

In 2023 alone, Stanley’s revenue jumped from $75 million to a whopping $750 million.

Once their cup took off, they came out with limited colors – notably a pink and red version of the cup for Valentine’s day. This caused a massive buying frenzy – much of it documented and posted to social media.

The special Valentine’s day cup is currently sold out, but being sold for ridiculous prices online – via eBay, Facebook Marketplace and Craigslist.