What on earth is happening to this world? Are we really a culture that is now cancelling APP icons?
Amazon rolled out a new APP icon recently, (and they did quite quietly) after part of the logo drew some comparisons to the mustache worn by Adolf Hitler.
The new logo, which debuted in January, features a cardboard box design with a blue strip of tape on it. Some said the tape, situated above the company’s signature smiling “arrow” logo, looked like the infamous toothbrush mustache worn by the World War II German dictator.
The image has since been changed to look like a piece of tape folded over in the corner, as if it’s ready to be ripped off a package. The new icon debuted worldwide on the iPhone on Feb. 22, and on Monday on Android.
Personally, I just don’t see ‘Hitler’ in the original APP icon design. It most certainly looks like a piece of packing tape. However, this new ‘cancel culture’ world that we are living in, has people really reaching to call out big companies.
lmao I completely missed that amazon quietly tweaked its new icon to make it look… less like hitler pic.twitter.com/Jh8UC8Yg3u
— alex hern (@alexhern) March 1, 2021
My parents use Amazon nearly every day. They’re going to be lost for the next few days. When they ask where Amazon’s gone, I’ll tell them to look for the cardboard Hitler… https://t.co/u1YcJUBNSN
— Sam Hutchings (@Smutchings) January 26, 2021
Amazon’s new iOS app logo attempt 2: now with 15% less Hitler. pic.twitter.com/vdARYiydTq
— Corey Quinn (@QuinnyPig) February 23, 2021
Amazon didn’t mention the whole ‘Hitler’ controversy when making the updated changes to their APP icon…however they did make a statement to TODAY about the new logo:
“Amazon is always exploring new ways to delight our customers,” a spokesperson told TODAY in a statement. “We designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their door step.”