Phil Collins’ ‘In The Air Tonight’ Sales Spike Hard After Viral Reaction Video Surfaces

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Phil Collins

Phil Collins‘ ‘In The Air Tonight’ has experienced a massive surge in sales following a viral reaction video which featured the 1981 song.

‘In The Air Tonight’ was the subject of a video made by YouTubers Tim and Fred Williams last month in which they filmed themselves listening to the track for the very first time.

Their rather delighted reaction to the song has their video sitting at a whopping 4.6M+ views!

The popularity of the Williams’ clip has helped ‘In The Air Tonight’ experience a 1100% rise in sales last Friday and Saturday (August 7-8) compared to the previous two days (via Rolling Stone).

According to CNN, the newly found popularity of ‘In The Air Tonight’ saw the song peak at number two on the iTunes chart yesterday (August 11) — just behind Cardi B and Megan Thee Stallion’s recently released collaboration ‘WAP’.

Way to go Phil Collins…not bad for a song that was recorded 39-years-ago!

It was confirmed earlier this year that Collins will reunite with his Genesis bandmates for a huge arena tour. The shows were set to take place this year, but they have been pushed back to 2021 due to the coronavirus pandemic.