Every business needs a strong visual identity so it can project a reliable, trustworthy image among consumers. However, image building isn’t a one-off process in the brand’s lifetime. It starts with designing creative and unique business logos.
Corporate logos have great significance in today’s competitive business world. Memorable brand logos linger on in the memory long after they’ve been seen and compel us subconsciously to think of that company when we’re ready to buy a service or product.
If you’re thinking about how to create a logo that’s going to create a strong and dramatic impression and make your company stand out from the crowd, here are five of the world’s most creative business logos that you’re sure to be inspired by.
1.Starbucks
Everyone is familiar with the Starbucks business logo. From its first appearance in 1971, this logo has gone through a number of changes, and today, it’s one of the most iconic symbols in the marketplace. On its first release, it contained the company’s name, however, now consumers all over the world are extremely familiar with this coffee business, the name was dropped on its most recent version. This is something that happens with many famous global brands. They remove the brand name, leaving just the image in the logo. This shows their authority in their market.
2.WWF
Founded in the 1960s, the World Wildlife Fund’s logo was introduced in 1961. Today, it’s an incredibly well-known logo and has inspired many other designs thanks to its use of white space in order to complete the image of the panda. Only a couple of the panda’s features appear in black, while the white space allows the viewer to complete the image in their mind rapidly.
3.McDonald’s
The golden arches that represent this fast-food chain are so distinctive that virtually everybody around the world can recognize it at a glance. It uses yellow to attract young people to its outlet – after all, they’re the company’s target customers. Also, yellow is the colour of sunshine and symbolizes hope.
4.Apple
The apple symbol is one of the world’s most iconic business logos. As Apple products have become increasingly popular, the logo has also acquired an iconic stature and is now famous for its clean and sleek design. The half-eaten apple symbolizes the electronic world’s byte, and with its simple yet elegant shape, it makes for a versatile and scalable design.
5.FedEx
This shining example of a creative business logo that has left a strong impact on both professional designers and viewers alike. A key example of an effective yet simplistic design, it contains a hidden surprise – the arrow that is hidden inside the white space between the E and the X of the business name.
When it comes to giving the right impression to potential customers and projecting a reliable and trustworthy image of your brand, a creative business logo couldn’t be more important. Every globally recognized business has a logo that has reached iconic status, and many of these logos have now been accepted into popular culture.