When you think of marketing, what comes to mind? Big-budget advertising? Television ads? Well, if you are feeling like that, you are not alone – almost all marketers think like that.
Sometimes, it’s the small things that matter. Little things like T-shirts. How many times have you seen a Nike or Apple T-shirt? Several times over, I’m sure. And it’s a carefully thought-out strategy. Every time you see a shirt from such companies, it stirs your mind and evokes your curiosity. That’s marketing 101.
Aside from advertising your brand, T-shirts have so many benefits. Here’s how T-shirts can help your business.
Building Camaraderie and Team Spirit
There’s nothing like a team that wears the same uniform. Think of some of the best organizations in the world. The military, for instance, wouldn’t be the military without their famed outfit. Uniform clothing creates a sense of purpose and belonging, and that is why some schools are big on uniforms.
Business organizations are no different. Of course, you can’t impose a dress code on everyone, but a day or two set aside for the team to wear branded T-shirts is sure to be exciting. It helps to bond team members together while removing any sense of competition and extreme envy.
Think of the team spirit that you can generate when your entire company dons a T-shirt to a float or a trade show or even a competition. For many companies who are accustomed to wearing suits and ties and office dress wear, the opportunity to wear a T-shirt is a rare opportunity to take things easy.
Helping Your Company Function Better
Let’s imagine you go to a trade show with your sales team. Perhaps you make a presentation that grips and interests your audience, and afterward, they are looking to interact with your company. However, amid thousands of people, it may be difficult for customers to fish out your team members even if you had a stand.
The best thing to do is to have everyone in your team wear a T-shirt or promotional wear with your company’s name and logo on it. Having your teams wear promotional clothing such as T-shirts often helps people identify them and ask for help.
Round-the-Clock Promotional Material
T-shirts can turn anyone into a brand evangelist because they are conversation starters. That is why you should endeavor to make your T-shirts creative and engaging. Please the eyes but stir the mind as well. In the introduction to this article, we’ve mentioned how T-shirts makes every employee a walking advertisement.
Most marketing methods, like TV ads, radio advertisements disappear after a while. But T-shirts? Well, as long as someone is wearing it, someone is being advertised to. That’s why T-shirts should always be a part of your long-term marketing strategy.
Grow and Nurture New Customers
Now, you may be wondering how T-shirts can help you grow and nurture customers. You can incorporate T-shirts into your sales funnel. For instance, when customers sign up for a product or a service, they receive a free T-shirt. Who doesn’t love a reward?
You can also run a social media contest where you award the first three winners with a T-shirt and some other promotional trinkets. This strategy is a quick way to generate a buzz around your company. You can also send out shirts to companies and individuals you want to bring onboard. A gift is sure to turn their heads to take another look at what your business does.
Another way to use T-shirts in your sales funnel is to have giveaways for some of your best clients. Such gifts help them know that they are appreciated and valued. For instance, a digital marketing agency Single Grain printed their name on T-shirts and handed it over to their customers and followers for free. Guess what? They raked in a mouthwatering $500,000.There are so many ways, and T-shirts can be a way to grow and nurture your customers while enticing new customers to do business with you.
Cost-effective Means of Advertising
T-shirts are a simple and less expensive way of getting your message across to customers. If you are looking to employ a marketing technique that is economical and won’t put a dent in your marketing budget, go for T-shirts.
All you need is a blank shirt and place your logo and company tagline on it. If you’re running a promotion or introducing a new product, T-shirts are a great way to get the message out there. For instance, if you’re launching a new product line, a T-shirt with the product name, and a simple message encouraging customers to find out more would do your product advertising a world of good.
T-shirts also work great when you are undertaking social events — corporate social activities such as volunteering work better when T-shirts distinguish your whole team. T-shirts are relatively cheap and easy to print. Even if you are a small business, you can start by ordering small quantities and increasing your order once your business scales.
A Few Tips For Designing and Printing Your T-shirts
Here are a few things to keep at the back of your mind once you decide to go with the T-shirt route.
- Don’t compromise on quality. 94% of first impressions are design-related. Remember, a T-shirt is promoting your brand, and thus excellence and creativity should be your priority. Also, your team members will complain if what they are wearing is sub-standard and shoddily done.
- To get quality shirts, find the best T-shirt printing company. That company must have a proven track record, creative, and willing to listen to your needs. To find an excellent T-shirt printing company, read this.
- Don’t stir anyone’s anger by printing racially unacceptable messages. Swearwords and inappropriate images are a no-no. Your goal is to evoke curiosity among customers – not to annoy them.
- Choose a quality printing method and a quality printer like the Prestige XL2 DTF printer to ensure excellent results in designing and printing your T-shirts. This advanced direct-to-film printing method offers high-resolution and durable prints, allowing for intricate designs and vibrant colors on your garments.
Who doesn’t love a good T-shirt? Sure, suits and dresses are great but nothing beats the ease and simplicity that a T-shirt affords. For businesses, T-shirts are even more critical. In listing the things that are crucial to your business’s bottom-line, you may not list T-shirts as one of the factors. However, T-shirts can perform magic for your business if you use them right.
T-shirts promote team spirit and unity among your team members. It doubles as one of the most cost-effective and enduring means of marketing. It also facilitates better functioning of your company while growing and nurturing new customers. So, what are you waiting for? Get a T-shirt for your business now.