Source: https://www.videoblocks.com/
In all industries, businesses need to offer something to entice customers to make them choose them over the competitor. Businesses invest a lot of time and money into efforts to give incentives to customers and give them the edge over their competitors, but how do they do it?
There are so many different methods that industries across the board use to bring in more customers and to keep them coming back. Use of loyalty methods and incentives like it have been shown to work, with around 40% of consumers coming back to them again.
But which industries are using them, and what are they offering to bring customers to them instead? Let’s read on to find out.
The Online Casino Industry
The online casino industry is estimated to be worth over $94.4 billion U.S. dollars by the year 2024, which shows that their incentives are working. One of the most popular offers you will see in the online casino industry is a range of bonuses. There many different variations of them around, including welcome bonuses and deposit bonuses.
Bonus.ca is the place to go to see the range of different bonuses offered by many different online casinos and these promotions encourage people to start playing with the best deals right off the bat. They also offer first-timers to check out the platform without needing to invest much into it.
The Digital Streaming Industry
Source: Pexels
Online digital streaming is now more popular than ever before and is now becoming more popular than traditional television. In countries all around the world, streaming services are taking over and there are so many different companies vying to get more customers on board.
One of the most popular incentives they offer to get new users to sign up is by offering free trials. Netflix offers users a month-long free trial so customers can get check out the shows and movies they have to offer. Others like NowTV offer only a week-long free trial, but the idea is to essentially offer a taster sample to entice people to sign up properly. These free trials are also a great way for consumers to try out a number of different streaming services at once and decide which one to commit to at the end.
The Retail Industry
The retail industry can often be cutthroat and there are so many different ways stores – both online and offline – incentives their customers. Everything from sales to 2 for 1 offers and so many more can be found in pretty much any store you visit.
One effective and popular method many retail stores use is a loyalty scheme. A loyalty scheme incentivises customers to start and continue to buy from that one company and will reward customers who do so.
Starbucks has one of the most popular loyalty schemes around and they often change up the rewards they offer customers. It’s a point-based loyalty scheme that cafes, restaurants and retail stores use across the world. The way they work is that customers get points on each purchase they make, and when they collect a certain number of points, they can redeem a free or discounted item from the retail store. It helps to bring new customers in and gives them a reason to stay loyal to that one store.
Source: Pexels
All kinds of industries need to compete to get customers and stay on top, which is why these incentives are so important. They can offer customers a better deal than other competitors, and there are many others you’ll be familiar with too, including cash back programs, frequent flyer points, and much more. They make a huge impact on the success of a business while benefiting the customer at the same time.
