A theme park in China is facing quite the backlash after it forced a pig to bungee jump as part of a publicity stunt.
Footage from the Meixin Red Wine Town theme park in Chongqing, southwest China, shows several men tying a pig to a pole before taking it up to a platform on a 68-meter-high (223 feet) tower. Once at the top, the men fitted the animal with bungee ropes and put a cape on it, before pushing it over the edge of the platform. In the original footage, the pig could be heard squealing in distress, while the crowd laughed and screamed. The pig was then left dangling by the bungee cord before being brought back up to the safety platform.
The stunt took place on January 18, BBC News reports, and has received heavy criticism when footage appeared on Chinese social media website Weibo, where people called it “disgusting” and “torture”. According to local reports, the animal was sent to a slaughterhouse after the incident.
The video is distressing.
A public relations representative of the park stated that the stunt was “just a bit of entertainment” and that it was “normal” for pigs to experience shock on their way to being slaughtered, the South China Morning Post reports.
Seriously though…that has to be the most disgusting and worse excuse that one could fathom.
Many animal rights groups have called for animal cruelty laws to be implemented following this horrific stunt. At this time, China currently does not have any animal cruelty laws on the books.
“Pigs experience pain and fear in the same ways that we do, and this disgusting PR stunt should be illegal,” Peta senior vice-president of international campaigns Jason Baker told BBC News.
“The Chinese public’s angry response should be a wake-up call to China’s policy-makers to implement animal protection laws immediately.”
The park has since put out a statement apologizing for the incident.
“We sincerely accept criticism and advice and apologize to the public,” it said in a statement seen by BBC News. “We will improve our marketing of the tourist site, to provide tourists with better services.”