The Power of Video in Marketing

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Video marketing is a popular tool for getting your product or service out. The use of videos to promote and market a product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new marketing tool.

Understanding the power of video marketing will help you see the benefits of using video marketing in your business. Video is an engaging content tool that is easy to share across multiple platforms. Video is a trendy marketing tool because it is easy for viewers to interpret information, entertaining, and engaging, and marketers like to use video because of the return on investment in many of their marketing channels.

Video Marketing Statistics

Video is accessible to anyone with access to the internet, and anyone can hop on their computer or phone and create their video. Video is progressively growing in the marketing world, and it is worth adding a video to your marketing strategy.  Here are statistics that prove the growth of video marketing:

  • Hubspot reports 97% of marketers to claim video has helped customers understand their products.
  • According to Cisco, over 80% of all traffic will consist of video by 2021, and it’s essential to have your digital marketing material appropriately optimized.
  • 81% of businesses are now using video marketing, reports Hubspot
  • According to Cisco, live video will tally for 13% of traffic by 2021.
  • Social media today reports that 90% of consumers claim a video will help them decide to purchase.

Different Types of Video

There are numerous types of videos that are out there for you to use. To choose the right channel for your product or service, you need to have an effective marketing strategy and an understanding of the purpose of the video. Aside from hiring an excellent video production company, you want to be sure that the type of video and channel you are using fit the message and video itself. You want to be sure that the type of video and channel you are using fit the message and video itself. Here are some of the different kinds of video that can be used:

  • Explainers – these videos help educate your viewers about your products or services and can be used with instructions, customer service activities, and a variety of other applications.
  • Interviews – these videos encourage conversation between different sides and showcase a guest or influencer
  • Product Reviews – these videos can boost your product or service by using a brand ambassador to post about your product or service on their channels, which mostly gets you free advertising with their followers.
  • Live video – this is the best video for the change to get up close and personal with your audience and consumers, and works well on social channels such as Instagram and Facebook.

Tips for Video Marketing

There are many reasons to incorporate video into your marketing strategy. But how do you about making a video that’s engaging and enhanced? First, you need to figure out the ideal video length of the platform you are using. Hubspot recommends 30 seconds for Instagram, 45 seconds for Twitter, 1 minute for Facebook, and 2 minutes for YouTube.

To guarantee that you are getting the best engagement and accessibility out of your videos, you will need to add SEO and include captions for autoplay. You will also want to make sure your videos are mobile-friendly on all social media channels.

Videos help signal that your sites have good content on them. You have a higher chance of showing up on Google if you have a video embedded o your website. Write engaging titles and descriptions on your videos, and add a link back to your website, services or product to build search engine optimization.

The Power of Video

Video is already a powerful tool for getting your content out to consumers, and will only continue to grow and become more popular. It allows for the connection and personality of your product or services to shine through.  It is fun, but also an excellent tool for getting up close with your audience and giving them a glimpse into what you, or your business, or clients are doing.

When it comes to video marketing, you need to think beyond selling the product or service, you need to show consumers, and potential customers something about your business, share interesting information, or fun events, or offer a promotion. The more accessible your business is to people, the more likely they will use your product or service.