29 Things You Should Never Do In Japan

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Avoid Giving In Groups Of Four

Source: https://files.tofugu.com

There are a few numbers that are considered unlucky in Japan, and one of the most avoided is the number 4. The reason for that is because the number is sometimes pronounced or sounds like “shi,” which is the Japanese word for death. As a result, you will notice that there are no floors or levels and rooms in buildings like hospitals and hotels that contain the number 4. This also applies to giving gifts, as you should never give things in groups of four, such as four cookies, four packets of snack, or anything that has something to do with the unlucky number. Best to remember this when you buy omiyage for someone.