Iconic Commercial Stars That Make More Than You Think

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Cindy Crawford of Pepsi’s Super Bowl Ad, $5 Million

Fortune

World-famous supermodel Cindy Crawford was already a sensation back then, and she became more of one when she starred in a Pepsi commercial for the Super Bowl. The company realized that the perfect way to highlight the drink was to have the beautiful model stand in front of a vending machine while drinking a can. Crawford shared, “It was one of those moments in my career that when I walked down the street, people were like, ‘Pepsi!’ Or I’d be at a bar, and people would send me over a Pepsi.” In 2018, the beverage company decided to recreate her iconic 1992 commercial and this time, the supermodel’s son, Presley Gerber, joined her. This new ad cost over $5 million to shoot.