72 Ads From The Past That Would Be Banned Today

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“You mean a woman can open it?” – Del Monte Ketchup

Yellow Duck Marketing

At least a few times, we—both men and women—have purchased that jar of cream or bottle of sauce that’s difficult to open. Some of us have even resorted to watching instructional videos for hacks to open a tight bottle cap.

However, this ad exploited how women are the fairer and weaker sex who rely on big and strong men to open bottles for them. It seemed Del Monte designed the screw caps with grooves specifically for women because women wouldn’t be able to open a bottle otherwise. It is an innovative and helpful product, but the company presented it in a sexist and stereotyped manner that is deemed offensive today.

It would be fun to give the people behind this ad plastic bottles with childproof push-down-and-turn caps to open. No amount of brute strength would help them pry those stubborn things apart.