72 Ads From The Past That Would Be Banned Today

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“So the harder a wife works, the cuter she looks!” – Kellogg’s Pep

Cloudfront

Somebody, please revise this ad. Instead of promoting the vitamin-enriched cereal that keeps the woman happy and vibrant after a long busy day at home while her husband looks exhausted when he arrives from his nine-to-five job, this chauvinistic ad highlights that a wife looks prettier the more housework she gets done.

What was Kellogg’s thinking with this ad from 1932? Complete with an apron, a feather duster, and a big smile on her face, the ad boosts the idea that women are happiest when they’re dusting, sweeping, preparing meals, washing the dishes, doing the laundry, and caring for the children. And they’re happy to do all these while wearing high-heeled pumps.

Yes, a bowl of whole-wheat breakfast cereal in the morning will turn your wife into an adorable cleaning machine. There’s nothing like drudging domesticity to make a wife look even lovelier for her husband. Ugh.