72 Ads From The Past That Would Be Banned Today

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“20,679* Physicians say Luckies are less irritating.” – Lucky Strike

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In 1930, the American Tobacco Company also enlisted men in white coats to counter the health concerns surrounding smoking and help promote their product. The doctors have credibility and the public’s trust—if they say there’s no harm in smoking in cigarettes, then people will believe them and start or continue smoking cigarettes.

According to 20,679 physicians, a figure checked and certified by Lybrand, Ross Bros. & Montgomery, a reputable firm of accountants and auditors, “Luckies are less irritating.” The American Tobacco Company brought out the big guns with their doctors, accountants, auditors, and numbers.

Lucky Strike also boasts that its cigarettes are toasted instead of sun-dried, a process that’s supposed to make the cigarettes taste delicious. Regardless of their taste, long-term smoking will give you yellow teeth and bad breath, as well as an increased risk of heart disease and stroke.