72 Ads From The Past That Would Be Banned Today

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“The Mini Automatic. For simple driving.” – BMW

Source: https://live.staticflickr.com

Oh, wow, another one. Here’s a wide-eyed woman biting her lip, appearing terrified to find herself behind the wheel, but she can put her fears to rest with the new Mini Automatic because of its easy automatic transmission.

Granted that the company was tactful enough not to add “for the simple mind” or any similar text, but the last lines that compare the effortless driving with sleeping then go on to read, “Sleeping, luv. You lie down close your eyes and…” suggest other things. Also, the five giant rings on her fingers while she keeps both hands on the wheel add insult to injury, making a woman appear not just incompetent as a driver but also materialistic.

In today’s society of equal rights, this advertisement from the 1960s is considered sexist and offensive. Statistically, more men get into car accidents than women, so let both men and women enjoy the advantages of “simple driving.”