72 Ads From The Past That Would Be Banned Today

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“This is no shape for a girl.” – Warner’s

Source: https://cdn.theatlantic.com

Even though some women wear Spanx and other brands of shapewear to boost their confidence or for better posture, today’s men and women embrace all kinds of curves. Unfortunately, this ad from Warner’s bluntly illustrates that women with pear-shaped bodies, with smaller busts and wider hips, are not desirable.

The 1968 ad offers products that can reshape a woman’s body—a Fibber bra and a Concentrate girdle to even out your body and have what the narrow-minded folk considered a flattering figure. Ads like this made generations of women suffer from low self-esteem. Instead of being proud of their God-given body, they adhere to the beauty standards defined by companies and advertisers that take advantage of their poor self-image in order to make more sales.

However, studies show that pear-shaped women are healthier than those with hourglass or apple-shaped figures. With most of the fat accumulating in their fuller rear and rounder hips, the fat is less likey to travel around the body, thus reducing the risk of heart disease. Also, women with these proportions look amazing in all sorts of tops, from fun statement shirts to fitted crew neck sweaters.