72 Ads From The Past That Would Be Banned Today

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“Exquisite Form understands that every figure isn’t perfect.” – Exquisite Form

Cloudfront

Intended to empathize with women, the American clothing brand for bras and shapewear missed the mark with this ad. As opposed to identifying with women, pointing out that every figure is not perfect does not support how beauty comes in all shapes and sizes. Instead of showing support by presenting a model and a “real” woman side by side, the ad may have prompted body shaming among women.

Saying, “you’re a woman, and a model is a mannequin,” is also offensive not to the full-figured women that Exquisite Form Industries targets as its primary consumers but to the models that have been bluntly compared to a doll displayed on store windows.

Exquisite Form claims to understand a woman’s every need but does not exactly encourage every woman to be proud of her body.