72 Ads From The Past That Would Be Banned Today

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“The Chef does everything but cook—that’s what wives are for!” – Kenwood Chef

Cloudfront

Yet another ad that reduces women to dutiful housewives. This particular ad emphasizes that a woman is expected to stay at home and cook for her husband and children. In the 1960s and even the 70s, a woman’s primary occupation as a housewife involved managing the household, doing the housework, and caring for her family. Even if the woman was employed as a clerk or shop assistant before she got married, once she gets hitched, she’s obliged to quit her job and rely on her husband as the sole breadwinner.

In this ad, the husband appears to even win brownie points for giving his wife an appliance. The proud man of the house anticipates better food since he was thoughtful enough to buy… a mixer that whisks eggs and makes dough. But it doesn’t fry bacon and eggs or grill steaks. It doesn’t wash the dishes or do the laundry. It doesn’t clean the house or sweep the floor.

Since this thoughtful gift obviously does not do everything but cook, perhaps the husband could help out with some of the chores—or take his wife out to dinner.