72 Ads From The Past That Would Be Banned Today

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“Stacked for Convenience” – Thermador

Source: http://www.yourememberthat.com

This one is crude and blatant. There is an obvious and deliberate analogy between Thermador’s “stacked” three-in-one built-in microwave oven and the busty model in a revealing dress. If you don’t read the ad copy, you might not even realize that this poster is about the self-cleaning microwave oven that also happens to be a hot food server.

It’s difficult to appreciate the innovative cooking appliance that’s “strategically stacked and endowed” with advanced technology for culinary perfection when your eyes get drawn to another strategically stacked and endowed figure in the poster.

The sexual innuendos in this oven ad, with that amply displayed décolletage and the man and woman staring at each other while each holding a cocktail glass, exemplify sex in advertising and reinforce sexist stereotypes.