23 Secrets About Fast Food Commercials That Are Kept From The Public

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Those Falling Food Shots

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Ever wonder how those amazing falling food shots are done? How the pickles, veggies, cheese,burgers, and buns seem to float together to make the perfect sandwich? Well, technology takes care of these types of shots.The footage is shot by a high-speed camera that is controlled by a robot arm. Once the signal is given, the rubber bands holding the ingredients are cut, and the camera sweeps through for the perfect falling shot. The whole process takes only a second to make, so every procedure has to be calculated precisely. After all, it is the perfect shot to make you crave for the product.