29 Boomer Brands Struggling In The Time Of Millennials

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Kenmore Appliances

Source: https://middlebury.coop/

In today’s increasingly digital society with millennials researching and checking their options online, there are fewer shoppers stepping through the doors of outlet stores likes Sears Hometown to buy appliances, garden equipment, and tools. As the retail company’s sales drop, so do the sales of refrigerators, vacuum cleaners, washers and dryers, and other home appliances sold by the once highly regarded Kenmore brand. Only one out of five millennial shoppers consider buying a Kenmore while most of them are opting for familiar electronic brands such as LG and Samsung. Most millennial renters prefer Dyson’s technology and its lightweight cordless vacuum over Kenmore’s bulky canister vacuum cleaner. Even as the younger consumers start building their own nest, the new homeowners are choosing Whirlpool, Dyson, GE Profile, Avanti, and Bosch selling appliances designed with a modern approach to style. However, Sears is building a new strategy and counting on the millennials’ baby boomer parents to have a hand in buying their children’s appliances and go for the Kenmore brand.