29 Boomer Brands Struggling In The Time Of Millennials

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Chef Boyardee Ravioli

Source: https://media.glassdoor.com/

The brand that brings us canned Italian flavors and quick, microwavable pastas is falling out of favor with millennials looking for fresher and healthier options. Founded by the Italian immigrant, Hector Boiardi, after his restaurant customers kept asking for spaghetti sauce, he first distributed the product in milk bottles. From there, he opened a factory, was commissioned during World War II to produce army rations, sold his company after the war to ensure everyone got to keep their job, and continues to produce canned pasta today. Unfortunately, today’s younger consumers are more concerned about the fat and sodium contained in every can of beef ravioli than the company’s impressive history, and they won’t buy the canned food that can have adverse effects on their health. Chef Boyardee’s canned spaghetti and meatballs even has high fructose corn syrup, soy protein concentrate, and artificial coloring that contain potentially carcinogenic chemicals. Today, Conagra Brands is trying to increase sales by improving the canned pasta with healthier and higher-quality ingredients.