29 Boomer Brands Struggling In The Time Of Millennials

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Chevrolet Volt

Source: https://kosmofoto.com/

Car sales have also been dropping because millennials are not as keen on purchasing and driving their own cars as older generations. Based on surveys and much to car manufacturers’ dismay, younger people don’t place car ownership high on their to-do list. They also don’t actively pursue getting a driver’s license because they don’t see it as a rite-of-passage the way prior generations did. Because of this, the Chevrolet Volt is getting the same fate as other sedans. General Motors has stopped making the plug-in hybrid electric car since sales have dropped with millennials wanting to avoid the frustrating task of driving in heavy traffic. They don’t want to worry about car glitches, insurance, maintenance, and parking. Instead, they would rather take advantage of the ubiquitous availability of ridesharing. Moreover, the younger ones who do prefer to drive on their own feel safer in larger vehicles and buy SUVs and pickup trucks instead of cars.