29 Boomer Brands Struggling In The Time Of Millennials

Like it? Share it!

Facebook

Pinterest

Reddit

Twitter

Google+

Pampers Diapers

Source: https://images-na.ssl-images-amazon.com/

Millennial couples are making an impact on the baby diaper market in the United States and not in a good way. Unlike previous generations, younger parents are choosing to have fewer babies. The country’s birth rate is at its lowest in 30 years since Americans have better access to contraceptives, and they don’t feel the pressure to settle down and start a family. With birth rates dropping since 2008, popular diaper brands like Pampers and Huggies are faced with a problem. Even when they decide to become parents, younger consumers have a different approach to evaluating baby products and shopping for diapers. The majority of millennial parents use their smartphones to research baby products, use a same-day shipping option instead of going to an actual store, and shop online using a subscription service. Amazon, for example, has a family program where new parents can subscribe to get 20% off on all diapers. Giant retailers like Walmart and Target have also wisely followed the trend and now offer online shopping, diaper subscription and discounts, and free shipping.