29 Boomer Brands Struggling In The Time Of Millennials

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Bed Bath & Beyond

Source: https://www.cheatsheet.com/

The American chain of retail stores selling home merchandise, Bed Bath & Beyond, is also floundering. Sales and foot traffic are declining as customers go to its major retail competitors, such as Costco, Crate & Barrel, IKEA, JCPenney, Pottery Barn, Target, and Walmart. There’s also a rise in competition from eCommerce companies like Amazon, Alibaba, eBay, and Rakuten. Amazon has become a household name when it comes to online shopping, and it has the largest revenue worldwide today. In contrast, the home furnishings giant is not doing enough to market itself to younger shoppers. It is also moving too slowly in creating any significant digital presence to attract millennials. The company finds itself in a sales slump, its shares have plunged nearly 20%, and it has been ousting many executives with no clear sense of where the company is heading.