29 Boomer Brands Struggling In The Time Of Millennials

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Wild Planet Tuna

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Millennials appreciate all the health benefits of tuna. The fish lowers your blood pressure, reduces cholesterol in the arteries, improves your immune system as well as your skin’s health, helps with weight loss, strengthens your bones, provides you the energy that keeps you active, and has antioxidants to fight cancer cells. Millennials love tuna, but they just prefer the fresh and frozen ones and not the ones inside a can like Wild Planet Tuna. The consumption of canned tuna has dropped by 42% over the past three decades with roughly only 30% of millennials reportedly buying it from supermarkets. While some companies might again put the blame on millennials, saying they are too lazy to open a can of tuna and some don’t even own can openers, this reason doesn’t hold up. The younger generation just prefers fresh, protein-rich, relatively affordable fish meals like the Hawaiian Poké bowl which is diced raw fish, like salmon or tuna, served as an appetizer or a main course.