29 Boomer Brands Struggling In The Time Of Millennials

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Sun-Maid Raisins

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The health-conscious millennials are cutting sugar out of their diets. They don’t just avoid the added sugar in desserts and artificial sweeteners in drinks, they’re also choosing to skip sugar from natural sources such as fruits. Despite the many benefits of raisins, known to be rich in fiber, vitamins, and minerals, millennials are not buying boxes of Sun-Maid Raisins as much as older generations do because the naturally sweet snack is high in sugar and calories. Even though dried-up grape aids digestion and boosts iron levels, raisin companies need to address the younger consumers’ nutritional concerns if they want to increase their sales. Recently, the century-old company hired a younger CEO to better market the iconic raisin brand, starting with new raisin-focused snacks made with natural fruit juice instead of added sugar and an ad campaign that taps into the millennials’ childhood nostalgia.