29 Boomer Brands Struggling In The Time Of Millennials

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SlimFast

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The convenient diet shakes product line that offered simple and easy-to-follow plans to effectively lose weight once gained widespread success. However, SlimFast, the maker and marketer of diet shakes and dietary supplement food, has failed to attract millennials despite having products that are high in protein and low in calories. The company was valued at $2.4 billion when the multinational consumer goods company Unilever bought it in 2000, but the brand’s net worth has drastically dropped when it was recently sold for only $350 million, a fraction of its original value. SlimFast is attempting to boost sales by adding new products like protein bars, but with a controversial history, a lack of evidence to prove its effectiveness, and once having to recall all its canned products because of possible bacterial contamination, the brand might soon disappear without the trust and patronage of millennials.