29 Boomer Brands Struggling In The Time Of Millennials

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Gap Inc.

Source: https://scstylecaster.files.wordpress.com/

The clothing retail company once ran a jingle ad that invited customers to “Fall into The Gap,” but its shoppers from over 90 countries around the globe appear to have a falling out with the fashion retailer instead. Under weak leadership failing to improve Gap’s lackluster image to effectively compete with modern retailers, the company’s sales have been in a slump for years and did not improve even during holiday seasons. Millennials who also readily choose brands that support a cause would not want to patronize a brand known to have sweatshop workers forced to work in dangerous environments in Saipan and don’t get paid for overtime work. The retailer faces a future where sales will continue to drop unless it sorts its labor issues, improves its products which shoppers are beginning to find the same, monotonous, and boring, upgrades its outdated advertising, and addresses its painful expenses from many physical stores with low foot traffic.