29 Boomer Brands Struggling In The Time Of Millennials

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Budweiser

Source: https://www.pymnts.com/

Budweiser has lost its title as “The King of Beers” because even though it is recognized as the most valuable beer brand in the world, smaller brewers are winning the hearts of the largest group of consumers. Mainstream beer brands such as Budweiser, Coors, Corona, and Heineken are losing sales with more and more millennials choosing to guzzle craft beer, sip on wine, or even get a cleaner buzz with healthier cocktails. Beer has lost 10% of its market share to wine and hard drinks the past decade. Even the Super Bowl, a public event associated with beer-guzzling, showed 20% of young drinkers opting for wine and another 20% choosing spirits over beer. The younger crowd are demanding new and more exciting alcoholic drinks, and the smaller brewers and trendier bars are more than willing to provide them.