29 Boomer Brands Struggling In The Time Of Millennials

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Hellmann’s Real Mayonnaise

Source: https://www.costco.co.uk/

Even our favorite white and creamy condiment used in the preparation of snacks and salads is feeling in the pinch. Mayonnaise sales have fallen by roughly 7% in the past years, and popular brands like Hellmann’s and Kraft had to slash their prices just to keep shoppers interested. Just like processed cereals, artificially sweetened drinks, and naturally sweet raisins, millennials are removing mayonnaise from their diet and replacing it with low-fat Greek yogurt, cottage cheese, mustard, olive oil, hummus, almond butter, pesto, or mashed avocado. There’s also nayonaise, the vegan alternative to mayonnaise that’s egg-free and made from soy. Mayo companies are now forced to venture outside their eggy comfort zone to improve sales and survive. After Heinz came up with Mayochup which is exactly what it sounds like, a mayonnaise and ketchup hybrid, Hellmann’s is delivering more choices with organic and eggless products, such as its organic mayonnaise that comes in original, roasted garlic, and spicy chipotle flavors.