29 Boomer Brands Struggling In The Time Of Millennials

Like it? Share it!

Facebook

Pinterest

Reddit

Twitter

Google+

Yoplait

Source: https://inmamamaggieskitchen.com/

The largest franchise brand of yogurt, jointly owned by global manufacturer of consumer foods General Mills and France’s leading dairy cooperative Sodiaal, is struggling with sales. There are more yogurt choices than ever before, and millennials are gravitating toward other brands coming from Australia, Bulgaria, Iceland, and specifically, Greece. The younger consumers are favoring the more filling, protein-rich Greek yogurts over light yogurt brands like Yoplait. Then, there’s the fermented milk drink, kefir, which is all the rage in the health and wellness community. Millennials are buying this trendy milk drink, finding it healthier than yogurt because of its many nutrients, antibacterial properties, and cancer-fighting and digestion-friendly probiotics. It is also proven to improve bone health and boost your immune system. Furthermore, millennials choose brands that support a cause, and even though Yoplait helps raise funds for breast cancer research through the program “Save Lids to Save Lives,” it has also been a target of animal advocates urging them to redesign their tapered cups which can trap small animals that get their heads stuck inside, causing them to suffocate and die.