29 Boomer Brands Struggling In The Time Of Millennials

Like it? Share it!

Facebook

Pinterest

Reddit

Twitter

Google+

Abercrombie & Fitch

Source: https://assets.bwbx.io/

The retail chain powerhouse Abercrombie & Fitch with over a thousand stores around the globe has been on a losing streak and going through a rough sales patch for years. The company and its high-quality apparel and accessories do not appeal to younger consumers who find the brand too exclusive and out-of-fashion. Just like the former preppy favorite J. Crew with its dated aesthetics and exorbitant prices, Abercrombie & Fitch is struggling to compete against more reasonably-priced and modern retailers that regularly add to their wide array of clothes to keep up with today’s fast-changing fashion trends. The younger shoppers prefer to get their urban casual wear from H&M, Forever 21, Mango, Zara, Front Row Shop, and Topshop. These retailers offer budget-friendly collections of fashionable and chic outfits, with seasonal campaigns and fashion-forward styles, attractive discounts and offers, free shipping of online orders, and blogs to keep subscribers informed about the latest trends in fashion.