29 Boomer Brands Struggling In The Time Of Millennials

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Wheaties

Source: https://content.fortune.com/

The breakfast of champions is another cereal brand that is not selling like it used to. Despite being tied to sports and fitness since the beginning, with the basketball legend Michael Jordan featured on its boxes 18 times, millennials won’t purchase a brand that’s better known for its packaging than its taste and nutritional value. The younger generation prefers egg sandwiches and breakfast burritos over processed cereals loaded with sugar, refined carbs, additives, preservatives, and synthetic vitamins and minerals. Unless Wheaties finds ways to align with millennials’ nutrition standards, the next wave of champion athletes won’t get to know the cultural icon. The good news is over 80% of millennials consider cereals a great snack, so instead of wasting resources to make millennials eat cereals for breakfast, companies should revamp their recipes, reduce sugar content, and make cereals a more appealing snack.