29 Boomer Brands Struggling In The Time Of Millennials

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Buffalo Wild Wings

Source: https://i.insider.com/

Contrary to the news that millennials prefer eating at home, the younger consumers eat out more than any other generation. Most of them just don’t go to restaurants with sit in booths like Buffalo Wild Wings, Applebee’s, Olive Garden, or Ruby Tuesday. Instead, millennials are flocking to fast, healthy casual chains like Au Bon Pain, Chick-fil-A, Chipotle, and Panera Bread. These bakeries and bistros offer a comprehensive menu with healthy, organic, and locally-sourced ingredients aligned with millennial concerns on nutrition. They also have easy grab-and-go options that answer the millennials’ need for convenience and efficiency. Moreover, some eateries, like Au Bon Pain, even have on-site nutritional information diners can access using computer kiosks so they can read each option’s ingredients and calories. Still, the sports bar chain isn’t about to go down without a fight. They’re trying out smaller, quick-serve restaurants to attract younger customers.